Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


CE Chief Laura Orvidas Reflects On Amazon’s Tech And Retail Legacy

On the occasion of’s 20th anniversary, TWICE asked the e-tailer’s top electronics merchant, CE VP Laura Orvidas, for her take on the impact her company has had on both the electronics and retailing industries. Here’s what she had to say.

TWICE:What has been’s greatest impact on, or contribution to, retailing?

Our mission has always been to be Earth’s most customer-centric company, where people can find and discover anything they want to buy online.

We’ve continually focused on giving our customers more of what they want — low prices, vast selection and convenience — which has allowed us to expand to offer more than 40 product categories, including the Kindle e-reader, Fire Tablet, Fire TV, Amazon Echo, as well as one of world’s best digital ecosystems.

We also have more than 2 million small businesses, world-class retail brands and individual sellers offering their selection of products to Amazon customers through platforms like the Amazon Marketplace and Fulfillment by Amazon. Customers can add a Kindle book, headphones, a cocktail dress and diapers to a single shopping cart and receive unlimited, free two-day shipping with Amazon Prime.

Over the years, we’ve continued to add more to Prime’s growing list of services including unlimited free two-day shipping on more than 20 million items; unlimited free same-day delivery on more than a million items in 16 metro areas; unlimited streaming of tens of thousands of movies and TV episodes; more than one million songs, more than one thousand playlists and hundreds of stations with Prime Music; early access to select Lightning Deals all year long; free, secure, unlimited photo storage in Amazon Cloud Drive with Prime Photos; and access to more than 800,000 books to borrow with the Kindle Owners’ Lending Library.

In addition, Prime members in 13 metro areas receive one- and two-hour delivery on a selection of tens of thousands of everyday essentials with the dedicated Prime Now mobile app.

Our customers in Seattle, Northern and Southern California, Philadelphia and the New York-metro area can have hundreds of thousands of items, including fresh produce and favorites from local merchants, conveniently delivered same-day via Amazon Fresh.

TWICE: Same question, this time regarding the tech industry: What has been Amazon’s greatest impact on, or contribution to, consumer electronics?

Amazon offers a broad selection of consumer electronics devices at great prices with the convenience of fast and free shipping options.

Amazon has directly contributed to the continued innovation and growth of the consumer electronics industry through the introduction of cutting-edge and affordable devices including the Kindle e-reader, Fire Tablet, Amazon Echo and Fire TV, to name a few.

Additionally, Amazon offers a platform for customers to find, discover and research products and brands. We offer unique and first-of-their-kind, dedicated stores for new technologies like Home Automation, Wearable Technology and Drones, supported by great educational content including buying guides and customer reviews, making it easy for customers to make informed purchasing decisions and buy the right items to fit their lifestyle.