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ProSource Opening Lighting Technology And Learning Center At Dallas Market Center In 2021

Space to feature multiple residential rooms showcasing smart home systems and devices

ProSource announced the launch of the Lighting Technology and Learning Center at the Dallas Market Center, scheduled for January 2021. The customized space was designed by David Warfel, chief evangelist, and Mark Langston, chief lighting advisor, both of Light Can Help You, a lighting design firm and exclusive ProSource partner for education, and was initially conceived as the hands-on live Level 2 curriculum to the ProSource Lighting Technology Certification program launched earlier this year through ProSource University.

“On behalf of ProSource, we are eager to create a state-of-the-art center at the Dallas Market Center to illustrate a comprehensive connected home system plan — with lighting as the centerpiece,” said Langston, in a statement. “It’s so important to have a platform for direct engagement and education about these products and lighting techniques, and there is no better location than the North American home of residential lighting.”

The Dallas Market Center is also home to trade shows such as Lightovation, which welcomes customers from around the world, and the space will also provide an opportunity for Dallas Market Center retail and design-build customers to learn about lighting applications and advancements in an immersive setting.

“The permanent location in the 1.5 million square feet of open-daily Design Showrooms in the Dallas Market Center provides a strategic advantage for the ProSource organization to target the $44 billion U.S. lighting category,” added Warfel.

Featuring multiple residential rooms, the space will showcase smart home systems and devices for the benefit of ProSource members with the support of the vendor partners Proluxe by American Lighting; Colorbeam Lighting; DMF Lighting; Savant/USAI; Vantage; and AiSPiRE, a WAC company.

In addition to hosting live ProSource Lighting Certification training sessions, the space will also be available for individual ProSource members and vendors to host exclusive influencer and customer events. The space will also be utilized for creating video demonstrations for online learning.

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