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ProSource Dream Theater Makeover Contest Winners Unveil Showrooms

Remodels generate new business opportunities for East and West Coast members

Digital Installers entrance to dream theater.

ProSource announced an update today on the two winners of its Dream Theater showroom makeover contest. Additionally, the winners, who were awarded more than $300,000 in ProSource vendor products in July 2019 to remodel their showrooms, have reported an uptick in business opportunities as a result.

The ProSource vendor partners contributing an array of premium brands include JBL Synthesis, Sony, Screen Innovations, Acoustic Innovations and Salamander.

Rusty Deeble, owner of Digital Installers, installed the Dream Theater in his Long Beach, California showroom. “There’s a lot of interest in what we’re doing, which has created bidding opportunities that we never had before,” remarked Deeble in a statement. “Now that we have such an amazing theater, tons of work is stemming from this addition. This theater is opening doors and closing deals!”

Inside of Digital Installers Dream Theater

With Digital Installers’ entire store remodel they have now seen a surge in interest and bookings for private events and training with the Dream Theater being the star of the show. Rusty has also been gifting top clients and prospects free movie nights to use his theater and showroom.

After six months of hard and inspiring work, Ilan Weinstein, Founder and CEO; Andres Klein, Founder and Sales Manager; and Samuel Naierman, Founder and Engineering Manager of Maxicon are ready to unveil the Dream Theater in their Aventura showroom in Miami, Florida, and they are expecting growth in every area of the business, especially in dedicated rooms.

Maxicon Dream Theater

“We have added new sales and operations people to our family company. The new experience center needs additional staff in order to keep up with the demand we are expecting to generate,” commented Klein. “Our customers can’t wait to experience our new theater and immerse themselves with the best Sony projector on the market and two audio experiences from JBL Synthesis and Revel. Our theater not only provides an immersive audio visual experience but also serves as a wellness space for meditation thanks to circadian lighting and the amazing acoustic treatments from Acoustic Innovations.”

Each Dream Theater has been thoroughly documented via video from installation to unveiling and the videos will be shared with attendees at the ProSource Summit 2020 in March.

Maxicon Dream Theater

“We anticipated that the Dream Theater contest would generate new business opportunities for our east and west coast winners,” said Dave Workman, CEO and President of ProSource in a statement. “We encourage all of our members to engage their customers with an entertainment experience that is beyond their wildest dreams.”

For information on becoming a ProSource member, please contact Sherry Dantonio, Director of Membership, at (562) 810-1706 or by email at [email protected].

Register for the ProSource Summit 2020 here.

See also: Cleer Audio Joins ProSource Buying Group Vendor Roster