As part of its ongoing evolution of custom integration strategy, Nationwide Marketing Group announced that it is rebranding its Home Technology Specialists Nationwide (HTSN) custom integration division, which will now be known as Oasys Residential Technology Group.
“Between our Azione Unlimited team and the core CI offerings at Nationwide, our members continue to thrive, and they represent some of the strongest and most successful integrators in the industry,” said Andy Orozco, senior vice president of custom integration for Nationwide. “But we believe there’s an opportunity to take what we’ve built and provide an even greater service to those businesses just starting out or those who have struggled to get their feet under them. It’s a segment of the industry, frankly, that has been ignored and underserved for too long.”
HTSN has evolved greatly since it was first launched in 2015, and the new name coupled with the buying group’s new strategy will see the group expand its reach to a wider portion of the custom integration industry.
Oasys has established itself as a leading platform for custom integrators by providing a unique combination of world-class offerings. Members of the group enjoy free CEDIA membership and access to the Oasys Learning Academy, which includes the entire catalog of CEDIA education as well as vendor-specific product training. Oasys members have also leveraged Nationwide’s business and financial services programs to streamline their businesses, allowing them to remain focused on providing exceptional customer service.
In addition, all Oasys and Nationwide events, including the Oasys Summit and PrimeTime, are free to attend and allow dealers to meet face-to-face with key vendor partners and tap into an unmatched peer-to-peer network to share best practices and more.
According to CEDIA’s most recent Integrated Home Market Analysis, there are roughly 11,000 integrator companies operating in the United States. Only a fraction of integrators participates in a buying organization, according to the association’s data. In particular, integrators with average annual revenue of less than $2 million, which make up two-thirds of the industry, are exceedingly underrepresented in buying group membership.
“It’s likely that these businesses think joining a group is either not a viable financial option or they simply don’t understand the benefits of membership,” said Hank Alexander, director of Oasys. “That’s where we have the opportunity to extend our hand, work directly with them to identify where they need the most support, and offer targeted services that can have the biggest impact on their business.”
First unveiled at PrimeTime in Dallas, the Oasys branding will continue to materialize over the coming weeks, leading up to the first-ever Oasys Summit in Nashville, May 15-17. There, the group will further detail its plans and other strategic changes to dealer and vendor attendees. Members can secure their free registration for the event by visiting the Oasys Summit registration website at https://nmg.swoogo.com/oasys
To learn more about Nationwide Marketing Group, visit nationwidegroup.org.
About Oasys Residential Technology Group
Oasys is the premier custom electronics and installation network inside Nationwide Marketing Group. Oasys specializes in bringing independently owned custom integrators the best CI brands in automation, screens, whole home audio/video distribution, complete theater packages, seating, lighting, shading and accessories businesses. In addition, and in collaboration with Nationwide Marketing Group, Oasys provides integrators access to critical business and financial solutions that enable them to streamline their operations and provide exceptional service to their clients.
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