If there’s one positive that’s come out of the past year, it’s that Nationwide Marketing Group has found ways to continue engaging with dealers and the broader independent retail channel through virtual events, which helped retailers save time without having to sacrifice on the quality or quantity of education, networking and buying opportunities they expect from the group.
It’s through those learnings and experiences that Nationwide has decided to expand its virtual event offerings for the independent retail channel. Those efforts will be realized at the Las Vegas Market, which runs April 11-15. There, the Nationwide Furniture and Bedding and PrimeMedia teams will be on hand to facilitate the first-ever Las Vegas Market Live virtual experience.
“Las Vegas Market Live offers independent dealers across the country an opportunity to see the latest innovations and introductions from the show, even if they weren’t able to come to the show in-person,” says Nationwide Vice President of Furniture and Bedding Mike Derro.
Las Vegas Market Live will build on what Nationwide has been able to accomplish over the course of the past 12 months with virtual events like Furniture Market Live, PrimeTime Early Access and multiple Virtual PrimeTime events. Las Vegas Market Live will feature a series of conversations with an array of vendor partners who will be at the show, along with new product demonstrations and trainings, updates from the Furniture and Bedding team and much more. While geared towards dealers who can’t make the trip to Las Vegas, the experience will also help retailers at the show catch up on anything they might’ve missed.
“Las Vegas Market Live is a powerful tool for dealers who are attending the show in person,” explains Jeff Rose, senior director of merchandising for furniture and bedding. “There’s so much to see and do at World Market Center that it can be a challenge to visit every partner you’d like. Everything we capture for Las Vegas Market Live will remain available after the show, so it’s a great place to check in for the showrooms you weren’t able to visit in person.”
Las Vegas Market Live video content will be available in real time on the event’s website and will remain available on demand after the show on the website and in a dedicated playlist on the Nationwide Marketing Group YouTube channel.
Dealers interested in participating in the Las Vegas Market Live experience can subscribe to receive text or email alerts to be notified the second new content drops. And they will be able to easily connect with key contacts from participating manufacturers and the experts on hand from the Nationwide furniture and bedding team.
Nationwide has already lined up myriad vendor partners to participate in the Las Vegas Market Live experience, including Ace Casual, Bedgear, Best Home, Capel Rugs, Coaster, CordaRoy’s, Corsicana, DreamFit, Eastman House, Elk Home, Ergomotion, Hiend Accents, Human Touch, I Love Pillow, Klaussner, Leather Italia USA, Legends, Leggett & Platt, Malouf, Mohawk Home, Osaki Chairs, Porter Designs, Powell, Purecare, Resident Home, Serta Simmons Bedding, Tempur+Sealy International, W. Silver, and more.
“The PrimeMedia team is excited to work with so many great partners at Market, and not only will we be bringing their showroom experiences to dealers as part of Las Vegas Market Live, we’ll also be capturing training on their latest product introductions and innovations,” says Nationwide PrimeMedia’s Mike Whitaker. “Those training programs will debut in the coming weeks, exclusively for Nationwide Members, in the Nationwide Learning Academy online. We’re excited about this robust expansion of new furniture and bedding content, as it will continue to assist the teams of our Member companies in remaining the most knowledgeable and helpful in their markets.”
Head to the Las Vegas Market Live website for more information on the virtual experience.