Building on the success of Element Electronics’ appliance program for the independent retail channel, the consumer electronics brand announced during Virtual PrimeTime that it plans to launch a new line of smart home products for Nationwide’s network of independent retailers beginning Spring 2021.
“We’re extremely excited to introduce Element smart home products to the members of Nationwide Marketing Group,” said Element Co-President Vlad Kazhdan in a statement. “The smart home market continues to grow, and as people spend more time at home, we expect high demand for our products. This innovative line is an outstanding addition to our existing product portfolio and further strengthens our position as a total home solution. This is another step in expanding the Element brand with Nationwide, and we will continue to introduce additional consumer electronics products in the future.”
The Element smart home line will include a variety of connected gadgets, including a smart doorbell, smart lighting, sensors, security solutions, smart plugs and more. The entire line will be Alexa- and Google Assistant-enabled, and controllable through the Element app on a user’s smartphone. Earlier this year, the brand rolled out its first-ever lineup of appliances, which were available exclusively to members of Nationwide. The expansion into the smart home category follows Element’s goal to become a complete in-home solution for the retailer and, in turn, their customers.
“As we’ve developed these programs, there’s always been and will continue to be a high level of collaboration between the Element team, our own dealers and the Nationwide team,” Derek Mattila, Nationwide’s vice president of connected home and business development in a statement. “This program will fill critical inventory gaps in our dealers’ connected home lineups while aligning them with a brand that’s committed to doing right by our members.”
For more information about Element Electronics, visit https://elementelectronics.com/
To learn more about Nationwide Marketing Group, visit nationwidegroup.org.
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