Next week on Tuesday, Feb. 2 at 12:30 p.m. ET, join AVB Marketing — the group’s e-commerce, digital advertising and social media experts — for a sneak peek at the next-generation of e-tail tools that will keep BrandSource dealers ahead of the pack. Dubbed “The Full Stack,” this hour-long marketing and technology forum will unveil a host of proprietary innovations to enhance the online shopping experience and engage an increasingly sophisticated consumer.
Among the highlights:
- Tapping into Over-the-Top TV
- Adding pizzazz with Google Discovery Ads
- Supercharging retail websites
- Pre-recorded product demos with top sales associates
- Bringing the online wizardry in store
Led by AVB’s Chief Marketing Officer John White and his team, the live event will also field questions from an industrywide audience comprised of retailers, manufacturers and media.
COVID-confined consumers have embraced e-commerce at an eye-popping pace, leaving physical-only retailers in the dust. AVB Inc., parent of the BrandSource buying group, has been busy building a digital armada long before the pandemic, in anticipation of an eventual online migration. The advanced planning drove a 718 percent increase in ad-related purchases for its member dealers last year, which has spurred the organization to double down on its digital magic in 2021.
Log-in information for the webinar is below:
iPhone one-tap: US: +16699006833,,99826838326# or +12532158782,,99826838326#
Telephone: Dial US: +1 669 900 6833 or +1 253 215 8782 or +1 346 248 7799
Webinar ID: 998 2683 8326
International numbers: https://avbinc.zoom.us/u/ac5FLJ792G
BrandSource is a leading merchandising organization for independent appliance, home furnishings and consumer tech dealers. Its parent company, AVB, is a $19.5 billion member-driven co-op that provides merchandising, financing and digital marketing services to nearly 5,000 independent dealers in the U.S. and Canada. BrandSource’s affiliates include ProSource (consumer tech and custom integration); TRIB Group (rent-to-own); Mega Group (Canada); and HFA Buying Source, serving home furnishings dealers nationwide.