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Audio-Technica U.S. Is The Newest 2020 ProSource Vendor

Buying group adds leading manufacturer of high-quality audio products for the consumer and professional markets

ProSource recently announced the addition of Audio-Technica U.S. as a new 2020 vendor partner. Audio-Technica was established in 1962 as a producer of handcrafted phono cartridges, and has grown to become a leading manufacturer of high-quality audio products for the consumer and professional markets.

“Audio-Technica is thrilled to become a supporting vendor to ProSource; their group of retail members represents channels of business that are essential to the CE industry,” said Larry McCullough, Director of National Accounts, Audio-Technica U.S in a statement. “There are strong synergies between the audio categories and products we supply, and the business ProSource conducts, that fit very well with our brand and market strategies. We are excited for this opportunity and look forward to working with the membership to grow business and valuable partnerships.”

“The audio products category continues to be the strongest portfolio for the ProSource organization,” said Dave Workman, CEO and President of ProSource in a statement. “The partnership with Audio-Technica complements the mix of high-performance offerings contributing to our members’ profitability.”

ProSource is the largest specialty and consumer-electronics merchandising group in the United States, which allows it to negotiate stronger programs with manufacturers, help independent dealers stay relevant to consumers, and keep the specialty A/V channel competitive. For additional information go to

See also: ProSource 2019 Members Of The Year Announced