Luxury audio manufacturer Bang & Olufsen will now sell its products through Best Buy.  

Beginning this week, the H4 and H9 headphones from B&O’s B&O Play brand will be available at 350 Best Buy stores, with additional earphones, headphones and Bluetooth speakers offered on BestBuy.com.

The move is part of a larger push to expand the B&O Play line in the United States, and a company spokeswoman called the Best Buy partnership a “very logical step” in making the line accessible “in a space our consumer is already shopping.”

B&O Play products are also available in a variety of other brick-and-mortar stores, including Apple, InMotion Entertainment, Abt Electronics and B&H Photo.   

 B&O established the more affordable sister brand in 2012 as a way to reach younger consumers.