For over 10 years in a row German consumer electronics brand Blaupunkt has grown its brand community both with new contracts and through extensions and expansions to current agreements. The company recently announced 20% growth in 2021, attributing the brand’s success to its team’s continued expertise and commitment to qualifying the best partners for the brand and Blaupunkt’s international reputation for quality.
In 2021 the Blaupunkt Brand Community grew by six new partners who entered over 20 countries with a multitude of products including small & large domestic appliances, personal healthcare products, photovoltaics, drones, fashion items and many others. Meanwhile at least 8 current Global Brand Community members elected to add new product categories, new countries, or extend their agreement by at least 5 years.
“I am humbled by the confidence that our established partners place in us by continuing to grow their business, extend their agreements, and add new product categories or regions,” said Andrzej Cebrat, Managing Director of GIP Development SARL, in a statement. “We are elated to welcome the newest Blaupunkt Global Brand Community members and to celebrate the accomplishments of all of our partners.”
For more information, visit www.BLAUPUNKT-Licensing.com.
Blaupunkt is a German brand for consumer electronics, car multimedia, and related consumer lifestyle products. Founded in Berlin in 1924 as the “Ideal” company, Blaupunkt gained notoriety through the internal test label for headphones – the blue dot. The quality feature became a trademark, and in 1938 also the company name.
Today, the brand is being developed by GIP Development SARL as part of a licensing program launched in 2009. More than 40 licensees around the world distribute BLAUPUNKT products on all continents in more than 90 countries in the categories: Audio, Video, TV, Car Multimedia, Mobile Telephony, E-Mobility, Home Appliances, Security Systems, Cleaning Robots, Air Conditioning, E-Mobility and many more.