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Best Buy Targeting Sears Shoppers

Minneapolis – Best Buy is gunning for Sears customers this weekend with a unique Memorial Day promotion.

Now through May 31 shoppers can receive a $50 Best Buy gift card for every Kenmore major appliance they replace. The offer is good on up to five products bearing Sears’ private-label majap brand, for a maximum of $250 in gift cards. (The cards can’t be applied to the Kenmore exchange, and the replacement majaps must retail for $399 or more.)

According to Best Buy spokeswoman Carly Morris, the replacement offer represents the first time that a specific appliance brand – and, by association, a retailer – has been earmarked for such a sales incentive.

The No. 1 CE chain regularly runs trade-in promotions like this weekend’s free iPhone 5s upgrade in exchange for any working smartphone, and last month’s $100-plus incentive for trading in a Windows XP device for a current computer.

This week’s Kenmore offer is in addition to a Memorial Day promotion featuring 10 to 25 percent off all Best Buy majaps, plus free delivery and either 18-month interest-free financing or 10 percent back in loyalty program rewards points.

Memorial Day is traditionally one of the largest sales and promotional periods for the appliance industry.