TWICE visited the Best Buy in Monroe, N.Y., on Black Friday morning to witness a microcosm of the historic buying hullaballoo (or, lack thereof). Despite what some deemed a backlash against stores opening on Thanksgiving, many shoppers this year still forsaked their turkeys in favor of deals. Chris Hawley, general manager of the Monroe Best Buy, told TWICE the Thanksgiving crowd had been larger than ever, with consumers beginning to line up at 7 a.m.
The big-ticket Best Buy Thanksgiving doorbuster? A $150 Toshiba 49-inch LED 1080p TV.
For those who preferred to stay traditional, the second wave of holiday doorbusters continued on Black Friday. Although the crowd was markedly smaller, with just three people waiting when TWICE arrived an hour before opening, the trio was no less dedicated: Nick Bogart and JP Tortorello of Stony Point, N.Y., said they arrived at 3 a.m. with sights set on an LG 4K TV, while Mariasol Cabassa had driven an hour from the Bronx in order to procure a Macbook, Beats by Dre headphones, an HP printer and a GoPro.
By the time the doors slid open at 8 a.m., the line had grown significantly, stretching down past the barriers, everyone filing in calmly and showing no evidence of the pushing and cursing of Black Fridays of yore. While the Thanksgiving crowd had been larger than the one that morning, both days seemed to be busier than last year, Hawley said, who has worked for the chain for 12 years.