Best Buy Launching Wedding Registry

Tapping into 1.5 million-registrant market
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Best Buy will tap into the estimated 1.5 million-couple wedding registry market next week with its own tech offering.

Minneapolis – Best Buy will tap into the estimated 1.5 million-couple wedding registry market next week with its own tech offering.

The Best Buy Wedding Registry, which launches Feb. 16, will give brides- and grooms-to-be the opportunity to add CE, majaps and small appliances to their gift lists.

Couples will be able to create and manage their registry online at BestBuy.com/WeddingRegistry or through the retailer’s mobile app, and in-store kiosks will be installed in all showrooms by early April, where registrants and gift-givers can view and print wedding registry lists.

Couples will also have the option of syncing their registry with MyRegistry.com and TheKnot.com.

“Electronics and small appliances are as important to today’s newlyweds as silverware and towels,” said Wendy Fritz, who heads Best Buy’s gifting strategy. “The Best Buy Wedding Registry has the gifts that couples want and need – and that both brides and grooms can get excited about.”

Registry features include:

*    access to nearly everything Best Buy sells, from technology gifts to home appliances;

*   a group gifting option for those who want to contribute toward a larger-ticket item like an Ultra HD TV;

*   free shipping on all gifts with no minimum purchase, and;

*   a one-time-use, 10-percent-off registry completion coupon for the couple.

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