Memphis-based Best Brands Plus (BBP) used the occasion of its August 27 show to officially debut its first online selling site.
The e-tail effort, which can be found at www.bestbrandsplus.com, initially offers major appliances by vendors including Amana, Frigidaire and Whirlpool. Maytag is expected to join the majaps roster "real soon," reported Rick Bellows, the buying group's merchandise manager, while the site will also commerce in consumer electronics via a pending deal with Thomson.
According to Bellows, delivery and installation will be handled by BBP's 350-member dealer network, which will receive referrals based on proximity.
The launch makes Best Brands the third buying group to enter the e-commerce stakes, following e-tail debuts this summer by Associated Volume Buyers (www.brand-source.com) and Key America (www.keyamerica.com). Nationwide TV & Appliance said it expects to throw its hat into the cyber sales ring within 60 to 90 days.
Giving the buying groups a run for their majaps money are the Sears' Internet selling site, Sears.com, which began offering white goods last spring; applianceOrder.com, which was founded last January; and brandwise.com, which will begin taking orders October 28. - Alan Wolf