Barco Residential And Azione Unlimited Announce 'Perfect' Projection Partnership

Becomes the latest vendor to join the buying group
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Barco Residential has announced that it joins residential buying group Azione Unlimited as its newest “Perfect Partner.”

In making the decision to join the buying group, Barco  said it chose Azione for its people, programs, and promotional opportunities. The organization is a natural fit for Barco since many of the company’s partners are already Azione members, it noted.

The group's integrators welcomed Barco’s involvement when it was announced at the semi-annual conference in April. Barco’s affiliation with Azione expands the high-end residential solutions and state-of-the-art projector offerings they can present to potential clients.

See: Azione Spring Conference Finds Its Voice

“Building on our successful industry partnerships, including CEDIA, the next logical step for Barco Residential is to align with Azione,” said Tim Sinnaeve, managing director for Barco Residential. “The partnership gives us an opportunity to share knowledge and exchange best practices with Azione’s members so that we can work collaboratively to move the industry forward.”

Barco Residential custom electronics are designed and built in Barco’s European Design Centers in Belgium and Norway. The technology Barco leverages in the residential custom electronics range is a direct result of their years of experience in commercial cinema. Barco Residential’s line of 12 state-of-the-art projectors is currently available to Azione dealers and their customers through their integrator network. The industry can see Barco Residential in action at CEDIA, held in San Diego Sept. 4-8, 2018.

“Barco is the latest addition to the Azione Unlimited family of exceptional vendor members. They were recently preceded by the likes of James Loudspeakers, Sonos, Google Home, and Atlona” said Richard Glikes, president of Azione Unlimited. “High-quality brands naturally align with our dealers’ focus on the affluent residential market, and it’s exciting seeing these partnerships succeed.”

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