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Azione Welcomes Deezer

Azione Unlimited, the buying group for custom retailers and integrators, has added music-streaming service Deezer to its line card.

With this roster addition, dealers will be able to offer the streaming service at discounted prices to clients. Deezer Elite has more than 40 million tracks available in its catalogue.   

“We believe that Azione is a brand builder and with their partnership will help drive Deezer’s lossless services to their customers for the best possible listening experience,” said Michael Gleason, GM sales channels for Deezer. “Deezer is the only streaming company that monetizes the music streaming services through the dealer channel.  With the addition of this strong group, we believe we can help Azione dealers maximize their customers’ value proposition while increasing our market share to this key demographic.”

According to a recent TWICE interview with Azione president Richard Glikes, the four-year-old buying group now has just over 140 members and intends to have 200 by the end of the year. According to Glikes, 93 percent of Azione dealer members are integrators, with over $450 million in combined annual sales.