Revealed on July 16, the new Azione Unlimited logo is an effort to reinforce the group’s focus on becoming a smart home authority for designers, builders and architects.
"The new tagline helps identify that Azione Unlimited members are more than just A/V dealers," said Patrick McCarthy, Director of New Business Development and Member Services in a statement. "We are defining ourselves as an authority in the smart home space and can enhance any project at any stage in the process. That's the real impact of a tagline like this. It brings attention to the fact that our dealers are dynamic and can quickly become the strongest link in the chain."
Beyond the logo upgrade, Azione Unlimited Members recently spent time with designers and architects at the Fulgent Fling Spring Conference in Florida exploring what the design community knows about custom integration and how Azione Unlimited Members can assist them.
"It's no secret that our industry is experiencing a really interesting transition," said Richard Glikes, President of Azione Unlimited in a statement. "Integrators who embrace forward-thinking concepts like architect trends, lighting design, and building techniques are the same ones who get called to a project earlier. But those bigger pieces have to start somewhere and we think these smaller distinctions are what carry that momentum."
Azione Unlimited, founded in 2011 by Richard Glikes, is a buying and education group for integrators headquartered in Chester Springs, PA.