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Azione Taps One Firefly For Marketing And Design Services

The Azione Unlimited buying group has brought in a new vendor to provide affordable marketing, system design, engineering and consulting services to its 137 dealer and custom integrator members.

Based in Davie, Fla., One Firefly is a nine-year-old, full-service marketing agency and design firm that caters to tech-service professionals. It cut a similar deal with A/V specialty group ProSource last May, for which it provides system design, Crestron programming and CE marketing services.

The newest agreement will allow Azione members to access the company’s comprehensive suite of marketing solutions to help grow their businesses more efficiently and profitably, and at rates that are “much more favorable” than hiring contractors independently, the new partners said.

“The next few years will require integrators to develop comprehensive marketing instruments or calmly watch their businesses drift into the foreground along with their bank accounts,” said Azione founder/president Richard Glikes. One Firefly can address those needs thanks to its “complete understanding of our niche” — including designers, integrators, installers, contractors, consultants, distributors, and manufacturers — “with the ability to cost-effectively implement the specific tools required to make our members successful,” he said.

Added One Firefly CEO Ron Callis Jr., “Our experience and dedicated focus within the consumer electronics industry allows us to offer Azione group members an exceptional compliment of services that bring value. We look forward to helping Azione Unlimited members build credibility with referrals, close projects faster, and increase profits.”

Glikes noted that One Firefly is part of “a three-pronged marketing initiative to drive business.”