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Azione Offering Free Marketing For Members


Azione Unlimited
(AU), the new buying group
for custom retailers and integrators
formed by Richard Glikes, will provide
free marketing services for members
after its official launch in January.

Glikes, the former executive director
of the Home Technology Specialists of
America buying group (HTSA), said his
new organization will give each member
a dollar allowance and a menu of
marketing activities that the funds can
be applied towards. Services will include:

• a bi-monthly e-newsletter to clients
and potential clients;

• member website development;

• search engine optimization (SEO);

• a sales brochure describing available
technologies and services.

AU will close its vendor membership
ranks next week, Glikes said, and will
begin the second phase of a threestage
launch process. The group will
formally debut on Jan. 2.

“It’s not how much business you
do – it’s how much money you make,”
he said. “Effective marketing results
in bottom line growth. Historically our
channel has not done a good job promoting
our strengths and capabilities.”

Glikes resigned from HTSA in August
over a contract dispute after leading
the group for 15 years.

For more information, contact Glikes
at (610) 344-7477 or

[email protected]