Azione Offering Free Marketing For Members

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Azione Unlimited (AU), the new buying group for custom retailers and integrators formed by Richard Glikes, will provide free marketing services for members after its official launch in January.

Glikes, the former executive director of the Home Technology Specialists of America buying group (HTSA), said his new organization will give each member a dollar allowance and a menu of marketing activities that the funds can be applied towards. Services will include:

• a bi-monthly e-newsletter to clients and potential clients;

• member website development;

• search engine optimization (SEO); and

• a sales brochure describing available technologies and services.

AU will close its vendor membership ranks next week, Glikes said, and will begin the second phase of a threestage launch process. The group will formally debut on Jan. 2.

“It’s not how much business you do – it’s how much money you make,” he said. “Effective marketing results in bottom line growth. Historically our channel has not done a good job promoting our strengths and capabilities.”

Glikes resigned from HTSA in August over a contract dispute after leading the group for 15 years.

For more information, contact Glikes at (610) 344-7477 or



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