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Azione Holds ‘Vendor-Only’ Planning Session

Scottsdale, Ariz. — Azione Unlimited (AU), a buying group for integrators and custom retailers, held its first-ever “vendor-only” planning meeting last week.

The meeting, held Oct.27-28 at the Talking Stick Resort before the annual IPRO Conference, featured 22 attendees representing 18 vendor companies.

Six main topics were selected, AU said, including “How to Grow Both Dealer and Vendors Profits” and “How to Create More Value for Dealer Members.” There were also open discussions, subject feedback, and notes shared and reviewed. The session concluded with a list of top ideas to be executed in 2015.

George Walter, home entertainment director, Christie Digital, said the event “exemplified the value AU puts on vendors. For the vendors who care about growing their business with Azione dealers, this event allowed us to share past experience and create new ideas, which we all felt was a win-win situation.”

“Most businesses typically work in a reactionary mode. I thought that looking forward and planning for a positive outcome for next year would illuminate the pathways to prosperity for dealers and vendors alike,” said Richard Glikes, AU president. “This was an extremely worthwhile exercise with trenchant concepts from bright vendors flying around the space. We were all energized by the process and the thought that we had crafted a plan for the betterment of all parties. I look forward to replicating the event next year.”