Menlo Park, Calif. – AT&T will begin providing free hand-delivery and in-person support service next week through a partnership with Enjoy, the e-tail startup launched by ex-Apple and JCPenney exec Ron Johnson.
Like Enjoy, AT&T’s offer will only be available to customers in New York City and the San Francisco Bay area initially, and on a limited number of SKUs. The AT&T service begins May 19.
The startup, which went live last week at GoEnjoy.com, provides a “personal commerce platform, built to revolutionize the way people buy and enjoy the world’s best technology products,” the company said. Customers can select from a small assortment of items including notebooks, drones, Sonos systems, Xbox One consoles, pedal-assisted bikes and GoPro cameras, and have them delivered and demonstrated by highly-trained staff at no extra cost.
Consumers can also purchase the personal support service separately for already-owned items for $99.
Johnson, a former top merchant at Target, the chief architect of Apple Stores, and a failed JCPenney CEO, raised $30 million in funding last year to fuel his latest endeavor.
“Enjoy was founded on the simple premise that people need help and we believe that a human connection is the best way to help them,” Johnson said. “Stores offer choice, e-commerce offers convenience, and the hallmark of personal commerce is an unmatched personal experience.”
Added Brian Shay, president of AT&T Mobility sales and distribution, “We’re passionate about rewarding our customers in many unexpected ways – and we expect Enjoy to be another powerful way to show our customers just how much we appreciate them … we’re now enabling for our customers to purchase a smartphone online with expert help and delivery in a very simple, personal way.”