Apple Redesigns Its Website - Twice

Apple Redesigns Its Website

Puts kibosh on Store tab
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Apple

Cupertino, Calif. — Apple has updated its website to make it easier for consumers to buy things.

The CE giant, which takes second place on the 2015 TWICE Top 25 E-tailers Report, has eliminated its “Store” tab in favor of blue “Buy” buttons that offer direct purchase links for each product.  

A spokeswoman told TechCrunch it was done to create one simple destination for consumers, and that several of the site’s features have been improved with easier shopping in mind.

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