NEW YORK –
While past merchants including Carl Gish, Frank Sadowski, Glenn Cunningham and Noah Herschman did much to get
’s foot in the CE door, it was current consumer electronics VP Paul Ryder who helped kick it in.
Over the past five years Ryder has helped lead an $8 billion growth engine spanning nearly all categories and price points. A former Honeywell International and GE exec, he is responsible for the merchandising, marketing and customer service functions for all of Amazon’s CE businesses, including A/V, mobile, digital imaging, PCs and peripherals, office supplies and musical instruments.
He also oversees Amazon’s new Appstore for Android, which, together with other digital innovations such as the company’s Instant Video content-delivery platform, Cloud Drive storage service, and, of course, Kindle, are helping to drive its mounting dominance in hardware and entertainment.
In a statement, Ryder said the TWICE accolades “are a testament to how we’re helping customers understand new technologies, and to the positive response we are getting from them.”
] is always looking to help customers find and discover everything they would like to buy online, and Amazon Electronics is no different. The awards show that customers truly value good prices, broad selection, convenient shopping and great customer service, and that’s what we offer customers every day,” he said.
To his point, customers can now trade in more than 1 million items for
gift cards, while the company has expanded its trade-in selection to include thousands of tablets, cellphones, MP3 players, cameras, GPS devices and other CE products, which can provide shoppers with extra cash for the holidays.
Speaking of which, Ryder promised that Amazon Electronics will be “bustling with tons of great deals on the hottest products of the season. So we tell customers to shop early and shop often. As with past years, we will work hard to meet or beat prices every day, including Black Friday, Cyber Monday and throughout the holidays.”