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Amazon Taps Alec Baldwin, Dan Marino For Its First-Ever Super Bowl Spot

Amazon has thrown its hat into the Super Bowl TV commercial competition with it’s first-ever ad for the Big Game.

The No. 1 e-tailer has enlisted actor Alec Baldwin and former Miami Dolphins quarterback Dan Marino for the occasion, but the real star of the 30-second spot is Echo, Amazon’s pint-sized personal assistant and wireless speaker.

The plot revolves around the duo’s dubious Super Bowl party planning, with an assist from Alexa, the device’s cloud-based voice service.

You can have a pre-game gander below, and Amazon promises “more to come” on Super Bowl Sunday, including social via #baldwinbowl.