Amazon had already begun leveraging its $13.7 billion buyout of Whole Foods Market last summer by selling its proprietary tech devices in a bunch of the upscale supermarkets.
Now, with Holiday 2017 upon us, the e-tailer has stepped up that effort by bringing its Echo, Kindle and Fire family of smart speakers, e-readers, tablets and streaming-TV devices to more than 100 Whole Foods locations.
To further saturate the landscape, Amazon is opening pop-up shops within five of the grocery stores, in California, Colorado, Florida, Illinois and Michigan.
Amazon described the move as a “collaborative program” that represents “another step forward in the integration between the companies.”
The rollout is the latest physical manifestation of Amazon’s tech assortment, which can also be found in its dozen branded bookstores, 10 in-store shops at Kohl’s, 62 pop-up stores and even on traveling “treasure trucks.”