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What Amazon And Sears Have In Common

Both earned ‘best of’ kudos for this critical Christmas criterion.

At first glance you might see few commonalities between Amazon and Sears.

One is a dominant market force, emblematic of the new digital economy, while the other is an iconic legacy retailer that, despite its CEO’s best efforts, is still associated more with its stores than its website.

But the research team of Jones-Dengler Marketing, the folks behind, has discerned a common attribute, and a critically important one at that, with Christmas just 13 days away.

The firm has compiled a list of major retailers’ drop-dead deadlines for placing an order online and receiving it ahead of Santa.

Of the 55 retailers listed, two rose to the top of the procrastinator stakes: Amazon and Sears.

The former, thanks to its two-hour fulfillment in select cities, can take an order as late as 9:45 p.m. Christmas Eve and deliver it before midnight, assuming the service is available in your town.

Sears and its sister chain Kmart came in a very close second, thanks to their still extensive real estate coupled with extended holiday hours. Orders placed on Dec. 24 can be retrieved up to closing time in-store, which is 6:00 p.m. for Sears and 8:00 p.m. for Kmart.

The full retail rundown can be found on