Amazon’s Wearables Biz Triples From April - Twice

Amazon’s Wearables Biz Triples From April

Adds new categories and exclusives
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Seattle — Wearables is becoming big business at Amazon.com.

The world’s largest e-tailer said the category is quickly becoming one of its most popular, and has enjoyed a triple-digit sales increase year-over-year since the company launched a Wearable Technology section in April.

It later added more than 200 products, giving the cyber store “the largest selection of wearable devices anywhere,” the company said.

The expansion continues this week with the launch of two new categories — smart glasses and smart sports accessories — plus a number of exclusive items.

The latter include Tile, a tracking device that uses Bluetooth Low Energy to located personal items like keys, laptops and handbags, and the first consumer smart glasses from Vuzix, a commercial channel supplier.

“We’re constantly looking for new products to feature in our Wearable Technology store, and we’re thrilled to offer our customers the widest selection of wearable devices anywhere,” said John Nemeth, Amazon’s wireless and mobile electronics director. “As wearable technology continues to grow, this holiday season we’re teaming up with new and innovative brands to offer the latest wearable devices, along with tools that help customers discover, research and compare products to find the right device for them, or gift for a loved one.”

Underscoring the point, the e-tailer updated its Amazon App for Android phones today to include support for Android Wear devices in the U.S., thereby extending its m-commerce reach to smart watches.

The smart-watch app is automatically available for customers who pair their Android Wear watch with their phone. Users can tap the Amazon App to initiate a voice search, use “1-Click” buying on eligible items, or add products to their Amazon “Wish List,” the company said.

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