Amazon is bringing back its summertime Prime Day promotion, with a fury.
Launched last year to mixed reviews — Amazon said it broke sales records but consumers griped over the slim pickings and poor execution — the one-day, Prime members-only event now promises more than 100,000 deals worldwide, making it Amazon’s biggest sales promotion ever.
Set for July 12, the event will offer Prime members discounts across nearly all departments and product categories, “ensuring there will be something for everyone,” the e-tailer said.
Like last year’s debut event, which celebrated Amazon’s 20th anniversary while goosing traditionally languid summer sales, Prime Day redux will have more than its fair share of consumer electronics. On tap in the U.S. is nearly twice the TV inventory of the company’s Black Friday and Cyber Monday promos combined, noted Amazon Prime VP Greg Greeley.
“Following last year’s record sales, we have dramatically increased the inventory behind many deals,” he said.
In a buildup to P-Day, the company will offer Prime members daily deals starting July 5, like a 32-inch TV bundle with a Fire TV Stick for $120, while contests will offer meets-and-greets with popular music performers and a $5,000 Prime Photo sweepstakes.
“Prime Day is a unique opportunity to discover new items and great deals, on top of our already low prices,” Greely added.