New York – Amazon.com may be opening a mini-warehouse in Midtown Manhattan in time for the holidays.
The site, near Macy’s Herald Square on W. 34th St., would hold limited inventory for same-day deliveries within the city, the Wall Street Journal reported.
The facility would also support product returns, exchanges, and pickups of online orders, and could also serve as a showroom for the e-tailer’s proprietary CE devices including Kindle and Fire e-readers, tablets and smartphone and set-top box.
The newspaper cited “people familiar with the plans” and “with the company’s thinking.”
The building, located at 7 W. 34th St., is currently fronted by two apparel stores.
Same-day delivery has become the next battleground in online fulfillment. Amazon has been opening distribution centers across the country in pursuit of that goal, and has begun offering same-day service in 13 major cities including New York for a flat fee of $9.98 ($5.99 for Prime Members).
The company also leases space within supermarkets, drugstores, convenience stores, train stations and shopping centers in select cities where customers can retrieve their orders from Amazon lockers.