Amazon Opens Its First Physical Bookstore

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Amazon opened its first brick-and-mortar bookstore last month.

The storefront is located at 4601 26th Ave. NE in Seattle’s University Village, just a few miles from the e-tailer’s headquarters. The books, which are displayed cover-out with rankings and reviews posted beneath, feature the same prices found on the seller’s website.

Amazon said it curated its offering based on customer ratings, pre-orders, sales and popularity on Goodreads, as well as its own assessments.

The store also sells the company’s proprietary Kindle and Echo Fire devices.

The opening of Amazon’s first permanent brick-and-mortar storefront begs the question of whether the e-tailer is considering additional physical showrooms, perhaps as showcases for its CE devices, as the Wall Street Journal purported last year. At the time, Amazon was launching its one- and two-hour Prime Now delivery service in Manhattan and was considering warehouse and perhaps showroom space in Midtown, sources told the paper.

Since then, Amazon has extended the same-day service to 17 cities worldwide, with San Francisco and San Antonio being the most recent additions.

Separately, Amazon has begun selling a very limited selection of products on the home page of its Fire TV streaming media service. According to GeekWire, the products are proffered in banner ads that sit atop the main menu. The test has included Hershey’s Halloween candy, the Fitbit Charge and Mattel toys.

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