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Amazon Launches 12-Day Sales Event

To keep the Black Friday sales momentum going, Amazon has kicked off another Days of Deals discount promotion through mid-December.

This time, the world’s largest retailer by market cap will run its daily flash-sale series for 12 days, starting yesterday and concluding on Dec. 17.

During that period, Amazon promises hundreds of daily Lightning Deals across multiple product categories and at least five Deals of the Day.

The sales event, posted here, breaks the offers out by theme and category, including a Tech Enthusiast classification for CE.

Today’s Kids deals include $10 off Fire Kids Edition tablet, and up to 45 percent off select helicopters and drones.

Upcoming deals include:

Gamers (Dec. 8)

  *$15 off Amazon Fire TV, paired with the $40 Amazon Fire game controller;

*a $150 savings on Alienware’s Alpha ASM100-1580 console; and

*60 percent off Kensington’s SmartSockets premium surge protection power strip.

DIY (Dec. 10)

*up to 65 percent off select Emerson products

*up to 45 percent off select Lutron products; and

*up to 20 percent off TP-Link’s AC3200 router.

Tech Enthusiast (Dec. 14)

*$50 off Fire HD 10 tablet;

*$20 off Kindle Paperwhite;

*a 30 percent savings on an Asus full-HD Intel Core i3 laptop;

*a 25 percent savings on a Toshiba C55 Intel Core i5 laptop; and

* an Acer 21.5-inch monitor for $89.

According to a study by 360pi, Amazon offered the lowest price on nearly 80 percent of over 7,000 items sampled by the market research firm over Black Friday weekend, thanks to a combination of frequent price adjustments and deep discounts on select SKUs.