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Amazon Formally Previews Drone Delivery System

Amidst all the Black Friday weekend hype, and as if it wasn’t busy enough, Amazon quietly released some new video previews of its long-awaited unmanned aerial delivery system.

Dubbed Amazon Prime Air, the future delivery system is designed to get Amazon orders to customers in 30 minutes or less using a fleet of drones.

“Prime Air has great potential to enhance the services we already provide to millions of customers by providing rapid parcel delivery that will also increase the overall safety and efficiency of the transportation system. Putting Prime Air into service will take some time, but we will deploy when we have the regulatory support needed to realize our vision,” the company said on a new dedicated webpage.