A New (Prime) Day Has Dawned

A new, more eco-friendly kind of “hurry up and wait”
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It’s a new kind of Prime Day.

Amazon has launched “Amazon Day,” allowing Prime subscribers to choose a day of the week as their designated delivery day.

The choice — meant to streamline delivery and result in fewer packages — is part of the e-tailer’s goal to achieve the more sustainable and eco-friendly Shipment Zero initiative.

Watch: Amazon Reveals 'Shipment Zero'

Consumers have the ability to change their designated day, as well as break up orders should they wish to receive some items more quickly. According to the website, most items can be ordered for Amazon Day delivery up to two days before the preselected day.

Maria Renz, delivery experience VP, said in a statement that company tests have resulted in reduced packaging by tens of thousands of boxes.

See also: Amazon Bringing Lockers To Coachella

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