Amazon has added a dedicated Made on Kickstarter section to its crowdfunded Launchpad department.
Like Launchpad, the new section highlights “unique and unexpected products from today’s brightest startups,” albeit those culled from the Kickstarter platform.
Amazon VP Jim Adkins said the crowdfunding forum provides the e-tailer with a barometer of consumer interest. “Working with Kickstarter is a great way for us to hear directly from customers what products they care about, since they truly hold the power to bring these products to life,” he explained.
Adkins added that the larger Launchpad program was created last year to enable creators, inventors and startups “to reach Amazon’s hundreds of millions of customers and to overcome one of the biggest challenges any startup faces — bringing their product to market successfully.”