There’s never been a better time to sell Tvs. CTA’s membership, from retailers and content providers to manufacturers of video and audio products, are united in their enthusiasm for 4K UHD TV. CTA is using its resources to educate and excite consumers about 4K UHD TV and help drive them into your stores. Look to CTA and TWICE throughout the year to find the latest information, buying tips and consumer research. See more here.