Tech Shoppers Are A Pain In The Assets: Report

Returning tech customers are tightwads
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Tech shoppers are among the stingiest consumers when it comes to repeat business.

Tech shoppers are among the stingiest consumers when it comes to repeat business.

According to a new study by Stitch Labs, return customers typically account for 23 percent of all sales and spend an average of 15 percent more per order than new customers do.

Not so for CE shoppers, though. The report, which covered more than 22 million orders placed with over 2,400 e-tailers, found that returning electronics customers account for only 11.9 percent of revenue within the channel, and spend a mere 1 percent more per order than new visitors.

Only sports, toy and hobby shoppers were tighter with a dollar when revisiting online stores, spending 3 percent less than new shoppers on average.

So which category of customers gave e-tailers the most repeat business? Health and personal care, where shoppers spent 29 percent more per order, and 152 percent more over the course of a year, with the same merchant.

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