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Survey: Verizon Gets The Most Out Of Data

Chicago — Verizon Wireless is profiting from mobile data more than its national rivals, Consumer Intelligence Research Partners (CIRP) found in surveying consumers.

“Verizon has the most lucrative mobile data strategy,” the market-research company said.

In surveying consumers who activated new and used phones from April through June, CIRP found that Verizon had the largest percentage of activations on shared-data plans, the smallest with unlimited-data plans, and the largest average monthly bills, driven in part by data usage.

As consumers shift cellphone use to data from voice and texting, said CIRP partner Mike Levin, “Verizon has done better than its competitors in charging customers for their increased data use, and it shows in customers’ reported monthly bills.

Said CIRP partner Josh Lowitz, “Verizon has succeeded in getting the most out of its smartphone customers. Not only do more of their customers use Verizon data on additional devices, [but] with limited data plans, their customers also pay for their actual data usage.”

On the Verizon network, the total number of new activations with shared-data plans hit 46 percent, with Sprint coming in a close second at 45 percent. AT&T came in third with 39 percent, and T-Mobile came in at 36 percent. Seven percent of consumers on other networks have shared-data plans.

On the Verizon network, the percentage of phones purchased with unlimited-data plans was only 22 percent, with Sprint and T-Mobile having the highest percentage at 78 percent each. AT&T had 44 percent.

Verizon’s monthly bills are also the highest on average, with 51 percent of surveyed customers paying bills that exceed $101. At Sprint, the percentage was 47 percent, and at AT&T, it was 46 percent. Only 30 percent of T-Mobile customers racked up bills exceeding $101.