Santa Clara, Calif. – Second quarter global shipments of 4K Ultra HD (UHD) TV sets surpassed all UHD shipments for full year 2013, according to findings released by NPD DisplaySearch.
The market research firm said UHD shipments reached 2.1 million sets in the period, compared to 1.6 million sets shipped throughout 2013.
The increase was attributed to more brands introducing 2014 model ranges in the second quarter, with a clear focus on 4K as the “must-have” consumer feature for high-end television viewing.
The new NPD DisplaySearch Quarterly Global TV Shipment and Forecast Report said 2014 model introductions also marked a shift in shipment balance by region with China’s share of global 4K TV shipments dipping to 60 percent.
In 2013 China accounted for approximately 80 percent of shipments in each quarter, as Chinese brands introduced low-priced UHD TVs.
However, in China there were few sources of 4K UHD content, and TV brands were largely marketing the higher pixel count to consumers.
DisplaySearch noted new UHD TV models from global brands have been introduced in all regions this year, as available 4K UHD content has increased from streaming providers.
DisplaySearch said that some risk exists for over shipments relative to demand outside of the Chinese market as supply chains fill.
“New 4K TV model introductions have broadened the 4K TV business, which has become a lot like the high-end TV market, in general,” said Paul Gray, NPD DisplaySearch European research director. “Even so, there needs to be greater implementation of broadcast offerings that deepen the value of 4K sets, beyond pixel counts.”
DisplaySearch will examine the 4K TV ecosystem at its IFA DisplaySearch Business Conference in Berlin on September 8.
Gray will also be speaking at the SMPTE UHD event at the IBC2014 Exhibition in Amsterdam on September 14.
The NPD DisplaySearch Quarterly Global TV Shipment and Forecast Report can be obtained at [email protected].