Know Thy Customer: Who Buys The Most Tech?

Gen-Xers buy the most, but millennials spend more
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A new study by comScore and digital tech publisher Purch provides some insight into which consumer groups buy the most tech devices, what it is they are purchasing, and how they go about doing it.

A new study by comScore and digital tech publisher Purch provides some insight into which consumer groups buy the most tech devices, what it is they are purchasing, and how they go about doing it.

The study is based on an examination of over 3,000 online purchases of 11 tech categories ranging from laptops and mobile phones to wearable fitness devices between May and July.

Here are the key takeaways:

*Gen-Xers buy more CE than any other age group (45 percent of tech purchases);

*millennials, however, spend the most, about 8 percent more than older shoppers;

*the most popular tech purchase: mobile phones (36 percent of total), followed by laptops (14 percent) and tablets (13 percent), with wearables and more specifically smart watches trailing at 4 percent and 0.4 percent, respectively;

*62 percent of online research is done before a purchase and 38 percent occurs afterwards; and

*purchases spike on Monday, Wednesday, Thursday and Friday, and dip on weekends.

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