Kantar: Android Share Up Again In U.S.

London — The Android operating system increased its share of U.S. smartphones sold in the second quarter on a sequential and year-over-year basis, a Kantar Worldpanel ComTech survey found.
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London — The Android operating system increased its share of U.S. smartphones sold in the second quarter on a sequential and year-over-year basis, a Kantar Worldpanel ComTech survey found.

At the end of the second quarter, Android enjoyed a 62 percent share of smartphones sold to U.S. consumers, up 10.5 percentage points from the year-ago quarter and up sequentially by 4.4 percentage points.

The iOS share hit 31.5 percent, down 11 percentage points from the year-ago period and down on a sequential basis by 4.4 percentage points.

During the quarter, Samsung’s latest flagship Android device, the Galaxy S5, “drew level with the Apple iPhone 5s in the race to be the top-selling handset over the past quarter,” Kantar noted. “It performed particularly well on Sprint and T-Mobile.” The Galaxy S5’s large screen, 4G/LTE and battery life were key drivers of the S5’s success, Kantar said.

In the U.S., “Samsung’s marketing power continues to play a key part in driving sales of the S5,” said Dominic Sunnebo, strategic insight director. “Some 61 percent of Galaxy S5 buyers recall seeing TV ads relating to the handset, while 40 percent remember seeing online advertisements.”

Samsung’s “brand resonance, coupled with Samsung’s strength in stores, are coming together to help it challenge Apple’s dominance,” he continued. Sixty-four percent of consumers who were recommended a brand in-store received a recommendation for Samsung, he noted.

Windows’ share of smartphone sales hit 3.8 percent in the quarter, down from the year-ago 4 percent and down from the first quarter’s 5.3 percent.

The share of other OS, including BlackBerry, came in at 2.7 percent, up from the year-ago 2 percent.

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