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Interbrand: Apple & Google Are Global MVPs

The two companies topping Interbrand’s annual valuable brands list will likely come as little surprise to anyone who regularly reads TWICE.

Apple won and Google placed in the 16th annual “Best Global Brands” report, which ranks the brands based on financial performance, customer choice influence, and ability to “command a premium price or secure earnings for the company.”

Interbrand valued Apple at $170.28 billion and Google at $120.31 billion.

Several other CE brands also cracked the top 10: Microsoft (No. 4), IBM (No. 5), Samsung (No. 7), GE (No. 8) and Amazon (No. 10). Lenovo, meanwhile, entered the list for the first time, sneaking in at No. 100. 

Tech brands made up one-third of the entire list. 

Interbrand’s full, interactive list can be found here