ORLANDO, FLA. —
China-based supplier ZTE, which is increasing its focus on branded rather than white-label mobile devices, is coming to the show with what it hopes will be its first U.S.-market smartphone and its first U.S. tablet.
In all, the company hopes to double the number of SKUs available this year in the U.S. to 28 or more from 14, most of which are white-label products, and move up-market from low- to mid-end phones.
New product will include a mobile hot spot for carrier Alltel, joining a ZTE mobile hot spot available from Verizon. Both hot spots connect to up to five Wi-Fi devices at a time.
Also at CTIA, the company will show its Light tablet with 10-inch screen, Android 3.0, and third-quarter launch date in foreign markets.
The company’s first three smartphones, shown at the Mobile World Congress, include the Skate, which the company hopes to bring to the U.S. The phone is thin, weighs 4.2 ounces, and features 4.3-inch touchscreen, Android 2.3 OS, 800MHz processor, Wi-Fi, Adreno 200 GPU to support high-definition video, 5-megapixel camera, Bluetooth, assisted GPS capability, hardware compass and G-sensor. The version shown at MWC operates in foreign 3G HSDPA networks.