SANTA CLARA, CALIF. —
ZappoTV introduced Monday a free Mobile Media Center application for iOS devices, allowing users to combine their media content via mobile device and watch it on an Internet-connected television.
The app, which is available starting today for free through the Apple App Store, supports DLNA and UPnP protocols to send content to DLNA compliant televisions and a variety of DLNA compliant set-top boxes without the need for any additional hardware.
Currently Samsung and LG TVs offer the DLNA needed to play the ZappoTV relayed content.
Supported media players and media center solutions include: the Western Digital Media Players (WDTV Live, WDTV Live Plus, WDTV Live Hub Media Center), XBMC, Xbox 360 (in Media Center Extender Mode), Popcorn Hour, LG Connected TVs and Samsung Connected TVs.
ZappoTV provides a proprietary enhancement layer, which extends home-networking protocols to allow connected TVs, media players and other such devices to access Internet-based content and make them work seamlessly together, the company said.
The app was designed to allow users to find, access and play on TV screens podcasts, photos and videos from Facebook, Picasa or Flickr, and user-generated movies, photos and music stored on their phone or home computer or server, as well as content aggregated by ZappoTV, the company said.
“So much content is being consumed on PCs and laptops, but management, storage and real engagement happens on personal devices like smartphones and tablets,” said Jan van Ottele, CEO of ZappoTV. “ZappoTV sees the TV as a place to deliver entertainment while management is handled on the mobile device. Consumers have media all over the place, on phones, servers, and the web, because we have so many devices and places where we share our content. ZappoTV was designed to help people enjoy and manage all their media from one place — their mobile device — and finally enjoy it on the big screen.
” Initially, Ottele told TWICE the company is focusing on getting the free app out into consumers’ hands and letting them get familiar with its benefits. In a year or so, the company will begin to implement revenue generating models including the use of advertising.
The company is exploring developing versions compatible with Android phones for future releases, Ottele said.