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Xiaomi Starts Selling $69 4K Mi Box

China-based CE giant Xiaomi has launched the Mi Box, its 4K-capable Android TV device in the U.S. for $69, a move that applies some competitive pressure to an OTT device sector that includes a new set of 4K streamers from Roku as well as the current-gen Amazon Fire TV box.

Multichannel News, a TWICE sister site, has the full story.