McAfee poll Shows Consumers Conflicted Over Digital Assistants - Twice

What’s That You’re Saying?

McAfee poll shows consumers conflicted over digital assistants
Author:
Publish date:
A trio of new reports confirms what we kinda already know: that voice control is the happening new user interface, and that smart wireless speakers from Amazon are the dominant domicile for digital assistants.

Talk to me: half of all Americans have embarrassing chats with their digital assistants, a new poll suggests. 

Amid the preponderance of virtual digital assistants, or at least their cellphone and smart-speaker manifestations, cyber-security expert McAfee figured it was high time to hear what consumers had to say about their voice-controlled companions.

The software developer commissioned OnePoll to ask 1,000 Americans about their relationships with the disembodied voices with names like Alexa, Siri and Google. The results, reflecting humankind’s inconsistencies in general, showed sharp contradictions in their attitudes toward the technology.

Related: Voice Control Still In Its Infancy

The vast majority of respondents (nearly 60 percent), said the thought has occurred to them that their digital assistants could be recording or listening in to their conversations.

But at the same time, the research also showed that some consumers are already developing personal relationships with their pals in the Cloud. Specifically, more than a quarter of those surveyed (26 percent) admitted to asking their digital assistants questions they wouldn’t want anyone to know, while fully 50 percent said they would be embarrassed if their friends and family knew some of the questions they asked the A.I. programs.

Among the common queries made by almost 30 percent of consumers: “When will I die?” “How pretty am I?” and “Does [fill in the name of a current crush] like me?”

McAfee’s advice: Cyber confessionals aside, the company recommends taking such security steps as varied passwords, VPNs and robust routers, given the growing amount of personal and private information flowing to and from connected things in consumers’ homes.

Related: Retailers Are Sold On Smart Home; The Trick Is Convincing Their Customers

Featured

Related Articles