The 29th annual Hollywood event, running from Nov. 5-12, attracts Hollywood movers and shakers, emerging artists and the public to celebrate movie excellence. The event mixes nightly red-carpet showings of Hollywood films as well as works from new artists from around the world.
Vizio will host the closing-night red-carpet world premiere of The Big Short, directed by Adam McKay. The premiere will take place at the TCL Chinese Theater in Hollywood on Nov. 12. Vizio will also host a soon to-be-announced special event in the Dolby Theater on Nov. 8.
The Big Short stars Christian Bale, Steve Carell, Ryan Gosling and Brad Pitt.
Guests and filmmakers will get a chance to see the new Vizio Reference Series 4K Ultra HD collection throughout the event in the Vizio HDR Lounge in Hollywood’s Roosevelt Hotel. Product specialists will give demonstrations.
In addition, AFI will host technology panels for directors, cinematographers and pass holders in the HDR Lounge throughout the weekend of Nov. 7-8.
The Reference series consists of two Ultra HD TVs that are the first TVs incorporating Dolby Vision High Dynamic Range (HDR) technology. They also feature wide color gamut. The two are the $5,999-suggested 65-inch RS65-B2 and $129,999 120-inch RS120-B3.
The 120-inch model delivers 96 percent of the DCI-P3 color-gamut standard that has been used for years by digital cinemas, and its delivers 73 percent of the Rec. 2020 gamut delivered by a handful of digital cinemas that have implemented Dolby Cinema technology, Vizio said. For now, Dolby Vision HDR titles are mastered to the P3 standard.