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Innovation in Consumer Appliances

Euromonitor research analyst Howard Telford discusses how majap makers are working to overcome the prolonged U.S. market slump. Innovative features, technological enhancements and creative designs, as seen in Samsung’s “smart fridge” with built-in touchscreen and pre-loaded apps, and LG’s “Think Technology,” which syncs smartphones with majaps, will hopefully compel consumers to trade up to higher-margin models.