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Vaio Expands Distribution With Ingram Micro On Board

Vaio is spreading its wings after re-entering the U.S. market late last year.

The company — whose investment-firm parent, Japan Industrial Partners (JIP), purchased Sony’s PC business in 2014 — said it has entered “a new business relationship” with global IT distributor Ingram Micro, and has also expanded its presence in New York.

Ingram already provides the company’s premium laptops to more than 40 resellers, and Vaio said it is looking to broaden that base through dealer incentives.

Meanwhile, the brand has reestablished its presence in the Big Apple by returning to two of the city’s leading IT outlets, B&H Photo Video and DataVision.

“DataVision is excited to offer Vaio products once again,” said principal Jimmy Garson.  “Our customers have been asking for Vaio notebooks and we’re happy to have them displayed in our store.”

B&H purchasing exec Joel Fish added: “Vaio products have always resonated well with our clientele, and we look forward to continuing business as a Vaio retailer.”

Said Yoshitaka Oguchi, head of the vendor’s global business, “Vaio has a rich history and has a strong interest from the New York market. …We are thrilled to once again be working with [the] B&H Photo Video and DataVision teams who know the New York market inside out, and of course, Ingram Micro’s proven capabilities nationally and globally give us the reach to expand our channel beyond New York.”

Related: Reaction To Sony’s PC, TV Moves Is Mixed