Los Angeles – Founding members of the multi-industry UHD Alliance have begun to expand membership to add contributing members who will help develop industrywide Ultra HD (UHD) standards for high dynamic range, wide color gamut, high frame rates and advanced audio.
Besides developing technical specifications and certification details, the alliance will help develop industry-standard branding so consumers can identify certified premium UHD content and playback devices.
The alliance was formed to develop technical specs and performance metrics to “deliver a premium entertainment experience throughout the Ultra HD ecosystem from content creation to consumer enjoyment,” the alliance said.
“Following the establishment of our organizational structure, work scope and goals, we are now welcoming new contributing members,” said alliance president Hanno Basse. The combined efforts will “advance and maintain the highest standards for premium entertainment experiences,” he said.
The group, which debuted at International CES, includes founding members from the content-creation, content-distribution, and CE industries. Founding members include DirecTV, Dolby Laboratories, Netflix, Panasonic, Samsung, Sony, Technicolor, The Walt Disney Studios, Twentieth Century Fox Film and Warner Bros. Entertainment.