U-Line Turns 50

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MILWAUKEE –

U-Line, the premium undercounter appliance maker, said it is marking its 50th anniversary this year with a new line of modular under-counter refrigeration units that offer “advanced technology, aesthetic elegance and seamless integration” for use in today’s modern kitchens and lifestyles.

The company, based here, was founded 50 years ago by Henry Uihlein, Sr., who developed and patented the first automatic under-counter ice maker for residential use in 1962. The company is now celebrating its third generation of family management.

U-Line is kicking off its second half-century with the introduction of the Modular 3000 series, which offers a clean, modern design with adjustable doors, toe-kicks and concealed hinges for seamless integration into most cabinet designs. The series also offers four distinct temperature settings for precise beverage refrigeration and maximum food preservation, and features a quick-chill option for rapidly cooling food and beverages for hosts that are short on prep time.

“We’re extremely proud to reach this milestone,” said Jennifer Uihlein, granddaughter of Henry and current company president. “Throughout our history U-Line’s growth has been fueled by our desire to continue offering innovative design solutions with exceptional functionality, style and selection for every lifestyle. My grandfather was committed to providing innovative, compelling, high-quality products and unparalleled customer service. We pledge to continue that legacy in our next half-century.”

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